About me

An experienced freelance digital producer and consultant for games, mobile and web, specialising in educational, science and health projects.  My work includes content production, audience research and analysis, project evaluation, project management and consultancy on digital strategy (more detail below). I find all the best work I’ve done has been collaborative, user centred, honest and had strong clear objectives, so I try to make sure all my projects run along these lines.

Previous clients include Queen Mary University London, the Royal Institution, Science Museum, Kudos Productions, Harper Collins/4th Estate, the Museum of London, Tate, Frankly Green + Webb, Lord Cultural Resources and Wellcome Collection.

I run game design workshops for cultural and other organisations that get people designing brilliant game ideas in the space of one day. I’ve run these at Derby Silk Mill, The National Military Museum in the Netherlands, for the British Council in Bucharest and National Museum Wales. Get in contact using the form below if you think you might want me to run one for you too.

I also co-organise the London Educational Games Meetup Group or #LEGupLondon, with over 1500 members.

If you’re so inclined, you can follow me on twitter, am @marthasadie. You can read some of the things I have written or spoken about here. You can contact me at the form below.

Have a play of some of the games I’ve worked on here, (to grow your own neuron), here, (to test how good your memory/ability to distinguish different types of forceps is), here (if you want to try your hand at opium smuggling in the Pearl Delta during the 1830s) and here (if you’ve always fancied joining the team from Spooks).

Download Magic in Modern London here, a geo-located treasure hunt for iOS set in Edwardian London that I produced for Wellcome Collection.

Read our High Tea game evaluation and contribute to the Museum Games wiki.

I helped set up Artmaps, for Tate, which encourages users to locate the works in their Collection, as well as the Tate Britain Mobile guide, an experiment in creating audio tours in Drupal.

Most of the films I created whilst I was the Multimedia Producer at the Wellcome Trust (from 2008-2012) have ended up here on the Wellcome Collection YouTube channel, but some also here on the Wellcome Trust one.

I run Gun Duel Halted, a slowly growing digitised collection of my Texan great-grandaddy’s wonderful writing about local history and all sorts of other stuff.

I’m also a newbie yoga teacher.

You want more detail about what I do and how I can help you? OK:

Consultancy – advising on digital projects. Might be on content, design or project strategy, taking clients from vague ideas to good briefs, collaborating to develop sound objectives, evaluating agency pitches or acting as an audience advocate. Can be for a day (it’s amazing how much you can shape a project strategy in a day) or throughout a project, as a “critical friend”. (e.g. at the Natural History Museum of Utah, the Museum of Science and Industry, Essex Museums group, Frankly Green + Webb)

Creative producer – making things happen. I usually work client-side on game, web and mobile projects, developing ideas into real projects, overseeing budgets and schedules, managing the relationship with an outside agency for the build and producing content from video to text (e.g at the Science Museum, Wellcome Trust, Tate, 4th Estate Publishing, Buxton Museum).

Audience research – data informed design. Using surveys, interviews and other research methods to help you make good design and strategy decisions, also formative and summative evaluation (e.g. at the Royal Institution, Museum of London, British Museum, Wellcome Collection)

Training and workshops – I love to help others learn. I run game design workshops that turn game newbies into game designers, teach university students about games with purpose, run workshops as part of the design process and at conferences (e.g at Frankly Green + Webb, ME:CA mobile, National Museum Wales, Syracuse University, National School of Film and Television, British Council Bucharest).

Any combination of the above – the ideal being the all of the above! Are you unsure about digital, overwhelmed by options, drowning in jargon or simply lacking the time to see a project through? Let me help.